Café Mystika founders Angelo Salvoro and Hazel Dagoy

The Founders' Story

One cup at a time.

From a Sunday market coffee cart to a growing café and hospitality brand.
Founded by Angelo Salvoro & Hazel Dagoy.

◆ Chapter 01 · The Beginning

Café Mystika was never just a coffee shop.

It started with a simple idea: create a place where coffee could bring people together, inspire creativity, and turn ordinary moments into meaningful experiences.

In 2021, during one of the most uncertain periods in recent history, Angelo Salvoro and Hazel Dagoy started Café Mystika as a small pop-up coffee cart in Valencia, Negros Oriental.

There was no grand café. No large team. No established brand.

Just a coffee cart, a passion for hospitality, and the courage to start.

Every Sunday, they would set up at the Valencia Sunday Market, serving coffee one cup at a time. What began as a small weekend concept slowly became something bigger. Customers came back not only for the coffee, but for the conversations, the atmosphere, the people, and the experience.

And that became the heart of Café Mystika.

Coffee being prepared at Café Mystika
◆ Chapter 02

From a coffee cart to a home.

For Angelo and Hazel, building Café Mystika was never simply about selling beverages. They wanted to build a community.

A place where a student could study, where friends could reconnect, where artists could create, where entrepreneurs could meet, where baristas could learn, and where strangers could become familiar faces.

After years of learning, experimenting, struggling, and growing, the dream finally became a physical space.

2021 Pop-up coffee cart · Valencia Sunday Market
Apr 8, 2024 First permanent café opens

The little coffee cart had finally found a home.

But the vision was never meant to stop there.

◆ Chapter 03

More than coffee.

Today, Café Mystika continues to grow beyond the traditional idea of a café. It has become a platform for coffee, creativity, education, hospitality, events, and community.

  • Coffee workshops
  • Barista training
  • Latte art
  • Competitions
  • Music nights
  • Collaborations
  • Mobile coffee bars
  • New concepts

Café Mystika continues to create opportunities for people to connect and grow. Because Angelo and Hazel believe that a café should be more than a place where people buy coffee.

It should be a place people remember.

Every cup represents the journey.

Every customer represents a connection.

Every event represents a new story.

And every new chapter is built on the same belief that started it all:

Meaningful experiences are worth creating.

◆ Chapter 04

What started as two people with a coffee cart has grown into a growing hospitality and lifestyle brand. But at its core, Café Mystika remains grounded in the values that Angelo and Hazel built from the beginning:

◆ Our Values

The Mystika

way.

The values Angelo and Hazel built from the beginning. Seven of them, one word.

  1. Meaningful Experiences

    Creating moments that people remember.

  2. Yearning for Growth

    Always learning, improving, and becoming better.

  3. Service Excellence

    Treating every guest with genuine hospitality.

  4. Timeless Quality

    Never compromising on what goes into the cup or the experience.

  5. Innovation

    Continuously exploring new ideas, products, and experiences.

  6. Knowledge Sharing

    Helping people learn, develop, and discover their potential.

  7. Authenticity

    Staying true to who we are and why we started.

◆ Chapter 05

The story continues.

From a Sunday market coffee cart in 2021 to a growing café and hospitality brand, Café Mystika is still on the journey. And perhaps that is what makes the story special. It was never built overnight.

"It was built one cup, one customer, one conversation, one risk, and one dream at a time."

Café Mystika was founded by Angelo Salvoro and Hazel Dagoy. But the story of Café Mystika belongs to everyone who has ever walked through its doors.

This is our story.

This is our home.

This is Café Mystika.

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